Cheerios Idol?

I saw an ad for this promotion that Cheerios is running and instantly thought of one of my very good friends at work who loves karaoke. Basically, to promote their new Yogurt Burst Cheerios cereal, Cheerios has launched a viral marketing website called Cheerioke.com. When you visit the site, you are prompted to create a custom avatar that will lip sync to your voice and then choose one of three songs to sing along to. When you're finished, you can email your Cheerioke recording to your friends, family, or--depending on your singing--worst enemies. I'm assuming that the email will also include some sort of promotion about the new cereal, and I'm not really sure what Yogurt Burst Cheerios have to do with a Japanese pastime. But what the heck? It still sounds like good clean fun. Check it out.